The Market Readiness Program (MRP) is crucial in supporting early-stage companies by providing funding and resources to accelerate their growth and increase market readiness, addressing the funding challenges often faced during the pre-seed and seed stages. The MRP offers benefits such as co-investment funding, matching investments made by qualified investors, which helps startups access the capital necessary for developing and commercializing innovative ideas.
MRP fosters innovation, stimulates job creation, and drives economic development within Ontario’s startup ecosystem. By supporting early-stage companies, the program attracts and retains entrepreneurial talent, promotes technology commercialization, and enhances the competitiveness of the province’s innovation sector.
