Interactive Digital Media Fund

Definition:

Ontario Creates offers a wide variety of programs to provide financial support to Ontario’s cultural entrepreneurs within the interactive digital media industry.

Their funding allows producers of interactive content to create new products, access existing and new markets and grow their business.

Funding Type:

IDM (Interactive Digital Media) Fund: Production and Concept Definition – provide IDM content creators with funding for high quality, original interactive digital media content projects including production and concept definition activities.

Eligible Activities & Expenditures:

Production – activities that take a project from concept definition to market-ready content that will be released to end users on a digital media platform, network or device that is capable of interactivity.

Concept Definition – early-stage activities that will assist the applicant company in moving towards the production of a market-ready content project, this may include: prototype creation, preparation of pre-production documents and pitch material, business planning and research

Potential Funds:

Successful applicants are eligible to receive a non-refundable contribution capped at 50% of the project budget:

  • Production: maximum contribution: 250,000; minimum request: $25,000;
  • Concept Definition: maximum contribution:  $50,000; minimum request: $10,000;

Who can apply?

Established or new companies (with less than 1 year of operation or has not released a product) that:

  • have a permanent establishment in Ontario;
  • be a Canadian-owned organization;
  • be incorporated in Ontario or federally or prepared to incorporate immediately if their application is successful;
  • be in a sound financial position; and
  • be in good standing with Ontario Creates at time of application submission.

Deadline:

There are two rolling deadlines throughout the year. Applications can be submitted to Ontario Creates either April or August of each year electronically through their Online Application.  Please check our website regularly for updated information.

IDM (Interactive Digital Media) Fund: Production and Concept Definition

Ontario Creates has several other programs and resources to support small businesses in the cultural and interactive industries in Ontario. This includes:

IDM (Interactive Digital Media) Fund: Production and Concept Definition

  • Provide IDM content creators with funding for high quality, original interactive digital media content projects that make a positive contribution to the Ontario economy.
  • Production – activities that take a project from concept definition to market-ready content that will be released to end users on a digital media platform, network or device that is capable of interactivity.
  • Concept Definition – early-stage activities that will assist the applicant company in moving towards the production of a market-ready content project, this may include: prototype creation, preparation of pre-production documents and pitch material, business planning and research.
  • Successful applicants are eligible to receive a non-refundable contribution capped at 50% of the project budget.
  • Production: maximum contribution = $250,000
  • Concept Definition: maximum contribution = $50,000
  • New companies and first-time applicants are required to contact Ontario Creates in advance to determine their eligibility.
  • Established Companies that have:
    • at least 25% of their revenue over the last 2 years come from the creation of complete screen-based content projects; or
    • at least 50% of their expenditures over the last 2 years associated with the production of interactive digital media content; or
    • at least 50% of their revenue over the last 2 years come from eligible publishing activities and related brand extensions of the core business (i.e. trade shows, website, television properties).
    • They must also have at least 1 owner or full-time employee with at least 3 years of experience in the content creation for interactive platforms, networks or devices.
  • New companies (with less than 1 year of operation or has not released a product) that:
    • have an executive team with the experience and commitment required to deliver and commercialize the project;
    • have at least 1 owner or full-time employee with at least 3 years of professional experience in the publishing or interactive digital media content production industries;
    • are at least 51%-owned by individuals that have recent Ontario work experience;
    • are prepared to incorporate immediately (if not already incorporated) if their application is successful;
  • All companies must:
    • have a permanent establishment in Ontario;
    • be a Canadian-owned organization;
    • be incorporated in Ontario or federally or prepared to incorporate immediately if their application is successful;
    • be in a sound financial position; and
    • be in good standing with Ontario Creates at time of application submission.
  • In addition, applications should be submitted by the primary corporate entity and not the single purpose production company.

 IDM Fund: Global Market Development

  • provides eligible Ontario companies with funding to participate in international activities that support company growth and produce measurable business and market development results including targeted sales trips and attendance at international market events
  • Successful applicants are eligible to receive up to $15,000 capped at 50% of the total costs for all activities.

IDM Fund: Marketing Support

  • Provides funding for marketing activities for IDM Production fund recipients. The marketing support program allows recipients to build an effective, wide-ranging, and successful marketing campaigns for newly released products.
  • Eligible to receive up to $50,000, capped at 75% of the total costs for all activities. The minimum Ontario Creates contribution is $15,000. Companies that can apply for an increased maximum on a case-by-case basis

 IDM Fund: Industry Development Program

  • Provides support to Ontario’s established trade and event organizations to offer initiatives, events and activities with long-term impacts on growth and sustainability in the book, magazine, film, television, and interactive digital media sectors.
  • There are two program streams, Business Development, and Capacity Building.
  • Business Development – support to organizations for business to business (B2B) industry activities and business to consumer (B2C) audience development activities that offer opportunities for new business leads, sales, and relationships.
  • Capacity Building – support for strategic activities that address challenges and opportunities or environmental changes that contribute to either the capacity of the applicant or its stakeholder group.
  • Funding capped at 75% of the approved budget. Contributions will generally range from $5,000 to $60,000.

Note: The IDM Funds essentially support producers of interactive content throughout the entire lifecycle of their project: from concept definition to production, to marketing, to promotion including lead generation and capacity expansion. The funds also support the industry development and global expansion.

For assistance in preparing your submission and to position your application for approval contact EVAMAX Group to help you with the process. You may also email us at info@evamax.com or call 1-877-711-7733.

 

 

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *