Canada Media Fund (CMF)

The CMF is a not-for-profit corporation that provides $352 million in funding annually to support the Canadian television and digital media industries.

One of the streams it provides funding through is “The Innovation Program”, which is designed to support Canadian interactive digital media content and software applications that are innovative and leading – edge.

Funding Type:                                            

Projects in the Innovation Program may apply for Prototyping, Production, or Marketing & Promotion support. Only projects which have received Production –stage CMF-support can apply for Marketing & Promotion support.

The CMF uses the following classification to evaluate innovation, in descending order:

  1. Revolution: “Never been done before, completely new, breakthrough, creates market turbulence.”
  2. Differentiation: “Paradigm shift for an existing product or service. Brings something existing to another level.”
  3. Improvement: “Adding significant components, or features, that bring new benefits to an existing product or service.”
  4. .Iteration: “Refining features, adding content to an existing product or service.”

Eligible Activities & Expenditures:

Must be costs directly related to the project, including but not limited to:

  • Research and preparation of the content
  • Salaries and benefits/wages/contracts for project teams (global project management, preparation, digitization, development of interpretive materials, editing and proofreading)
  • Technology infrastructure (hardware and software)
  • Expenses to put content online, including copyright clearance, documentation, design, and development of the prototype, translation costs
  • Travel and accommodations
  • Project audit fees
  • Other technical and administrative expenses
  • Marketing and promotion

Potential Funds:

A single eligible project may receive Prototyping, Production, and/or Marketing & Promotion support, either alone or in combination with each other, but will be capped at $1.2 million per single project.

Prototyping – Eligible costs for prototyping can be claimed at 75% up to a maximum of $250,000 as a repayable advance.

Production – Eligible costs for production can be claimed at 75% up to a maximum of $1 million as a recoupable investment.

Marketing and promotion – Eligible costs for marketing can be claimed at 75% up to a maximum of $400,000 as a repayable advance.

Who can apply?

1) A company that

  1. a)  Is for-profit;
  2. b) Is Canadian-controlled; and
  3. c) Has its head office based in Canada. 

2) A Canadian broadcaster licensed to operate by the Canadian Radio-television and Telecommunications Commission (CRTC).

Deadline:

Funding First Closing Date Final Closing Date
Innovation Program: Prototyping May 15, 2018 November 6, 2018
Innovation Program: Marketing & Promotion May 15, 2018 November 6, 2018
Innovation Program: Production April 26, 2018 September 25, 2018

 

Canada Media Fund (CMF) – The Innovation Program

The Innovation Program, designed to support Canadian interactive digital media content and software applications that are innovative and leading – edge.

Projects in the Innovation Program may apply for Prototyping, Production, or Marketing & Promotion support. Only projects which have received Production –stage CMF-support can apply for Marketing & Promotion support.

The CMF uses the following classification to evaluate innovation, in descending order:

  1. Revolution: “Never been done before, completely new, breakthrough, creates market turbulence.”
  2. Differentiation: “Paradigm shift for an existing product or service. Brings something existing to another level.”
  3. Improvement: “Adding significant components, or features, that bring new benefits to an existing product or service.”
  4. Iteration: “Refining features, adding content to an existing product or service.”

Prototyping support should be for the early stages of building a product in order to demonstrate its intended functionalities and design. Specifically, this phase is for experimenting, testing and validating different concepts and hypotheses to arrive at a first functional prototype.

Funding for production should generally be for a project that is out of conceptual and prototyping phases and has a clear path to market and/or monetization. Production support is provided for the creation of a final, market-ready version of an eligible Project, including localization of the project and early marketing/commercialization activities.

Marketing & Promotion support is provided for marketing and promotion of an Eligible Project, such as the creation of national and international marketing campaigns, design costs, creation and market testing of advertising, use of the internet for promotion or transactions, promotion and publicity for launches or in international trade publications; localization of the project; and marketing specific initiatives.

Maximum Contribution

A single Innovation Program Eligible Project may receive Prototyping, Production, and/or Marketing & Promotion support, either alone or in combination with each other, but will be capped at $1.2 million per single project.

  • Prototyping – Eligible costs for prototyping can be claimed at 75% up to a maximum of $250,000.
  • Production – Eligible costs for production can be claimed at 75% up to a maximum of $1 million.

Marketing and promotion – Eligible costs for marketing can be claimed at 75% up to a maximum of $400,000.

Eligible Costs – must be costs directly related to the project, including but not limited to:

  • Research and preparation of the content
  • Salaries and benefits/wages/contracts for project teams (global project management, preparation, digitization, development of interpretive materials, editing and proofreading)
  • Technology infrastructure (hardware and software)
  • Expenses to put content online, including copyright clearance, documentation, design, and development of the prototype, translation costs
  • Travel and accommodations
  • Project audit fees
  • Other technical and administrative expenses
  • Marketing and promotion

Core business operations or capital expenditures of the applicants, such as rent, purchase of real estate, and maintenance costs, are not Eligible Costs.

ELIGIBLE APPLICANTS

An eligible Applicant to the CMF is either:

1) A company that

a) Is for-profit;

b) Is Canadian-controlled; and

c) Has its head office based in Canada.

2) A Canadian broadcaster, public or private, that is licensed to operate as such by the Canadian Radio-television and Telecommunications Commission (CRTC).

 

For assistance in preparing your submission and to position your application for approval contact EVAMAX Group to help you with the process. You may also email us at info@evamax.com or call 1-877-711-7733.

 

 

 

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *